In the previous chapter on relationship marketing and particularly on key account management it has become clear that the underlying motivations of implementing a customer-focused marketing organization like key account management is not meant to merely create value...
CITATION STYLE
Key account management controlling. (2007). In Key Account Management in Business-to-Business Markets (pp. 66–97). DUV. https://doi.org/10.1007/978-3-8350-9355-3_3
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