Generation Z's letter to CEOs

Abstract

The research focuses on the needs and demands of Generation Z that enters the labor market with different expectations and attitudes than previous generations. We present an analysis based on a conducted online survey among 519 GEN Z members and compare it with similar surveys conducted globally. Members of Generation Z in Serbia want to independently create their work environment and ensure the financial security, often through the establishment of their own company, while at the same time striving for stable earnings and job security. Like global peers, GEN Z in Serbia is concerned about ensuring financial security. It's a priority when they're looking for a job they'd leave if they can't progress. Globally and in Serbia, this generation placed great emphasis on mental health and ranked it as a high priority in defining a desirable working environment. However, members of this generation in Serbia differ from their global peers in terms of the importance of the sustainable aspect of the future employer. Although there are those who believe that this challenge, as well as other global challenges, should be solved by companies, this group of young people in Serbia still believes that the state should have the key responsibility in solving the problems they consider important. The results of the research clearly show that digital native, Generation Z in Serbia has clear expectations and demands from future employers while putting mental health, financial stability, and the opportunity for advancement as a priority when applying for and maintaining a certain job.