Possibility of Agritourism Development For Sustainable Rural Development In Sri Lanka

Abstract

Agrtiturism is a growing industry in many parts of the world. At present, agritourism is promoted by most of the countries in the world aiming at sustainable rural development. This study intends to identify and analyze the potential for agritourism development in Sri Lanka with special reference to five farming areas in Kegalle district, Sri Lanka. SWOT analysis used to identify the possibility of agritourism in this areas. The study rival that there are several opportunities to development of agritourism while identified the main threat and weakness for developing agritourism in the study areas. The opportunities related to number of tourist attraction places and increase the demand for agritourism. Main problems related to infrastructure facilities, large farming lands, knowledge and skill of farmers, government support, credits and financial assistance, attitude of young generation and environmental impact.