CUSTOMER SATISAFACTION TOWARDS ONLINE SHOPPING: A CASE STUDY OF UDUPI DISTRICT

Abstract

Electronic marketing is a huge shift in the globalisation era. The use of technology (i.e., a computer) for greater marketing performance is known as online shopping or marketing. And retailers are designing tactics to suit the demands of online customers; they are investigating consumer behaviour in the realm of online buying to determine how consumers feel about it. People in today's world have difficulty in planning their time to complete routine things such as shopping. Therefore, internet has become increasingly important in recent years. The number of people who use the internet for their daily activities continues to rise. People can manage their time for shopping and other work equally effectively when they purchase online. The number of internet buyers from Karnataka’s various districts has steadily increased. In this study, the researcher attempted to examine customer preferences and satisfaction with internet purchasing in the city of Udupi. Six well-known online shopping platforms were used in the research. The research paper is based on the primary data. The collected data is analyzed using Simple Percentage Method, Ranking Method, Impact Index Method. The study concluded that Consumers in Udupi favour Amazon, Flipkart, Myntra, and Snapdeal as their top four online shopping destinations. Customers are really happy with their internet shopping experience. Both male and female customers favour online buying, although there is a considerable age gap between respondents' ages and their online shopping preferences. As a result, it can be argued that online shops in Udupi have a promising future. They must comprehend the needs of consumers and strive to make these things available on their internet platforms. Keywords: Customer Preference, Online Shopping, Customer Satisfaction, Index, Online Retailers.