Metáforas baseadas em informação: do cérebro para a rede

Abstract

Metaphoric language has grown in popularity over the last years. Once simple figure of speech, metaphors were transformed into a respectable approach for organizational analysis. The brain metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, it is used the brain metaphor as a point of departure in developing another informational metaphor: the network metaphor. It is suggested that the latter might provide a better perspective for studying contemporary organizations in this age of information and telecommunications. [PUBLICATION ABSTRACT]