Motivated by potential savings, an increasing number of consumers travel to neighboring countries for the main purpose of shopping (e.g., Canadians to the USA, Swiss to Germany). This cross-border shopping might seriously harm local economies, for example in terms of revenue, unemployment, and social well-being.
CITATION STYLE
Nagengast, L., Linzmajer, M., Boettger, T., & Rudolph, T. (2016). Emotional and Behavioral Consequences of Cross-Border Shopping. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 759). Springer Nature. https://doi.org/10.1007/978-3-319-29877-1_144
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