Navigation through eye-tracking for human–computer interface

Abstract

Vision Buy is a productive tool in enhancing the user experience of e-commerce Web sites. The consumer has the ability to purchase anything at anytime from anywhere through their visual attention and eye movements. The process of analysis typically involves examining the characteristics and patterns of visual attention during the online shopping process. The selection of the product based on the consumer’s eye movements is done by adopting the principle of attention distribution, which refers to the percentage of time visually allocated to each category of product available on the webpage. This data will be analyzed based on gaze points, and based on these selections, it enables users to navigate through the webpages. Thus, it is an ensuing product for any e-commerce web application.