Empirical study on privacy concerns and the acceptance of e-money in Japan

Abstract

In contemporary society, many services are offered electronically. Electronically-available personal identification is used to identify the users of these services. e-Money, a potential medium that contains an eID, is widely used in Japan. Service providers encounter certain limitations both when collecting the attribute values related to such eIDs and when using them for analysis because of privacy concerns. A survey was conducted to clarify which of these trade-offs to consider before deploying e-Money privacy, economic value, benefit, or services. Regression analysis and conjoint analysis were performed. The results of the analyses of the questionnaires revealed that there was a preference for economic value, service, and privacy, in this order even though many people were anxious about privacy.