Sport tourism event impacts on the host community: A case study of red bull big wave Africa

Abstract

The focus of this article is on the management and social impacts of sport tourism events on the host community. This article specifically evaluates the Red Bull Big Wave Africa (RBBWA) event as a case study. Of cognisance is the host community's involvement, perceptions, attitudes and an understanding of costs and benefits linked to the event, at the same time providing a critical view on the management aspects of the event and impacts evident from the host community's point of view. Survey questionnaires, interviews and direct observations were carried out as methods of obtaining data. Altogether 200 residents, two community leaders and one organiser took part in the investigation. The results indicated the event has entertainment value; provides economic benefits in particular for local businesses; promotes community pride and act as regional showcase. On the other hand, the analysis indicated the event as causing minimal disruption to local residents including use of public facilities, mainly for residents in close proximity to the event. In addition, negative environmental impacts and social inequalities became evident. The article reflects a strong link between management and impact of events as a measure to maximise the positive impacts and minimise the negative impacts.