A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry

Ali Ghasemian Sahebi; Rahil Kordheydari; Mohammad Aghaei

Journal ArticleOPEN ACCESS

A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry

Sahebi A
Kordheydari R
Aghaei M

Asia-Pacific Journal of Management and Technology (2022) 2(3)

DOI: 10.46977/apjmt.2022v02i03.004

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Abstract

… marketing researchers, as well as to raise the awareness of managers, especially in hotel … In marketing, text mining helps us to detect future sales, manage customer communication, …

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CITATION STYLE

APA

Sahebi, A. G., Kordheydari, R., & Aghaei, M. (2022). A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry. Asia-Pacific Journal of Management and Technology, 2(3). https://doi.org/10.46977/apjmt.2022v02i03.004

A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry

Abstract

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