Skip to main content
Book Chapter

Listen to My Story: A Comparison of the Narrative to the Factual Format of Information Presentation in Advertisements

  • Maurer M
  • Gierl H
Springer Fachmedien Wiesbaden, (2015), 47-60
DOI: 10.1007/978-3-658-08132-4_4
N/ACitations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Maurer, M., & Gierl, H. (2015). Listen to My Story: A Comparison of the Narrative to the Factual Format of Information Presentation in Advertisements. In Advances in Advertising Research (Vol. V) (pp. 47–60). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08132-4_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free