The Enforcement of Halal Compliance by Authorities in the Halal Industry

Abstract

Halal Industry market has a very great potential in the future to provide the goods and services for both domestic and international. However there was a lack of understanding and knowledge about mechanism enforcement among consumers. The objective of this research is to examine the implementation and practices the enforcement of halal compliance by halal authority.. From a qualitative approach, data is collected through semi-structured interviews with the halal authorities. The results can analyze the mechanism empowered by halal authorities. It is hoped that the research could educate the consumer knowledge on the mechanism of halal enforcement. Keywords: Halal enforcement, Halal compliance, Halal authority, Halal Industry eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3829