This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]
CITATION STYLE
Nair, S. R., & Ndubisi, N. O. (2011). Stakeholder Influences on Environmental Marketing. Journal of Management Research (09725814), 11(2), 67–76. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=65364160&site=ehost-live
Mendeley helps you to discover research relevant for your work.