Stakeholder Influences on Environmental Marketing.

  • Nair S
  • Ndubisi N
ISSN: 09725814
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Abstract

This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]

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APA

Nair, S. R., & Ndubisi, N. O. (2011). Stakeholder Influences on Environmental Marketing. Journal of Management Research (09725814), 11(2), 67–76. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=65364160&site=ehost-live

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