Abstract
A review is presented of the book "Marketing in the Era of Accountability," by Les Binet and Peter Field.
Cite
CITATION STYLE
APA
Mouncey F, P. (2007). Marketing in the Era of Accountability. Journal of Direct, Data and Digital Marketing Practice, 9(2), 225–228. https://doi.org/10.1057/palgrave.dddmp.4350090
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