Examining the factors influencing Pahang Mart portal using Technology acceptance model: The moderating effect of education level

Abstract

The use of Pahang Mart portal greatly helps the people of Pahang to shop especially during the covid-19 season. However, if the system is not used optimally then waste will occur. Therefore, this study outlines the objectives that aim to identify the role of education level in moderating the relationship between perceived ease of use and intention to use Pahang Mart portal. The findings of the study have proven that performance expectancy has a significant relationship with the intention to use the Pahang Mart Portal application. However, the level of education does not play a significant role in simplifying the relationship between perceived ease of use and intention to use.