Emerging technologies, social computing and university promotion

Abstract

At the turn of the millennium, birth rates have declined very much in the Czech Republic as in other European countries. This demographic trend is currently reflected in the declining number of graduates and at the same time in the lower number of applicants for the university study. Universities must therefore intensively focus on marketing and the acquisition of high-quality students. In this demanding competition, emerging technologies and social computing play an important role in the whole process. The purpose of this article is to show how new media such as Facebook can contribute to the promotion of an institution of higher learning among future applicants for university study and in this way to attempt to acquire more potential candidates for this type of study.