The Diffusion of Innovations Elements in Library Science Journals

Abstract

This study aims to determine the diffusion of innovation in the publication of library science journals. This research uses qualitative methods, and data collection is carried out by unstructured observation, in-depth interviews, and document studies. The results of this study explain that, the implementation of innovation diffusion is supported by the presence of important elements that have a significant influence in order to convince the audience to use or apply distributed innovations. These elements are communication channels, social systems, time, and innovation. The four elements can explore the effectiveness of electronic journals in realizing diffusion or spreading innovations through published scientific articles. Publication templates also provide improvements related to the quality of innovation creation written by innovators from the results of previous research, thus ensuring that users or adopters receive new ideas through the implementation of diffusion of innovations that have been implemented.