Design and implementation of WeChat public service platform for the China research center for agricultural mechanization development, CAU

Abstract

In order to speed up the effective integration between the agricultural mechanization and information technology, an information service platform based on WeChat (a mobile social network application in China) is designed for scientific research in this paper. By introducing the characteristics of WeChat public service platform and comparing multiple methods of information diffusion, the 4I model of wireless marketing can solve the conflicting information spreading problem with effectiveness, accurateness and personalization. For illustration, a wireless service platform of the China Research Center for Agricultural Mechanization Development, CAU, based on WeChat is proposed designing and establishing. It includes different function modules, such as client information management, intelligent response service and electronic commerce. Some databases have been designed in the platform, such as agricultural mechanization laws and regulations, statistics databases, research institutions and enterprise information, main crops production modes, agricultural machinery products and subsidies, expert system etc. Practical results show that the wireless network application will be used as the final decision in the information diffusion. It is expected to transfer information with lower costs, improve marketing competitiveness and increase the revenue for the enterprises.