Market Creation : A Path to Sustainable Competitive Advantage Competitive Advantage Submission to The Blackwell Encyclopedia of Management – Entrepreneurship Encyclopedia Morgan P . Miles Department of Management and Marketing College of Business Administ

Darroch, J., & Miles, M. P. (2015). Market Creation : A Path to Sustainable Competitive Advantage Competitive Advantage Submission to The Blackwell Encyclopedia of Management – Entrepreneurship Encyclopedia Morgan P . Miles Department of Management and Marketing College of Business Administ. Research Gate, (January).