The Marketing Problems of Turkish Movies in Global Markets

Abstract

In 2014 the Turkish cinema celebrated its 100th anniversary, but it is faced with marketing problems in global markets, although the Turkish theatrical market registered an impressive growth during the past 11 years. Turkish theatrical market is the second largest European growth market and the seventh largest European theatrical market. There are 63 coproductions between 2004 and 2013, and an increasing number of Turkish films and a lot of Turkish films have been selected for international film festivals and received a large numbers of awards. In spite of that fact, the filmmakers and directors cannot sell their films to international film markets. In this paper, the current marketing problems of Turkish movies and possible solutions will be discussed.