Skip to main content
Book ChapterOPEN ACCESS

The Influence of Brand Ambassador and E-Service Quality on E-Commerce Purchase Decision

  • Batu R
  • Hartelina
  • Audina N
Atlantis Press SARL, (2023), 692-698
DOI: 10.2991/978-2-494069-49-7_115
N/ACitations
Citations of this article
16Readers
Mendeley users who have this article in their library.

Abstract

… and analyse the effect of brand ambassadors and e-service … regarding the influence of Brand Ambassador and E-Service … The result shows that, partially, Brand Ambassador has a …

Cite

CITATION STYLE

APA

Batu, R. L., Hartelina, & Audina, N. (2023). The Influence of Brand Ambassador and E-Service Quality on E-Commerce Purchase Decision. In Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021) (pp. 692–698). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-49-7_115

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free