DriveRS: An in-car persuasive system for making driving safe and fun

Abstract

This paper presents a solution to the growing problems connected with bad driving specially with over-speeding This paper outlines a persuasive mobile solution 'DriveRS' that is designed to change the speeding behavior of male novice drivers in a persuasive manner The 'DriveRS' application targets both weak and strong habit young male drivers between the age of 18 and 26 by giving them various incentives to change their speeding behavior Results show an overall acceptance of the application, mainly due to its unique rewarding mechanism, and its ability to demonstrate the actual speeding behavior with major impact on safety, fuel cost and possible fines Results also indicate behavior change for weak habit users and attitude change for strong habit users © 2012 Springer-Verlag Berlin Heidelberg.