An Assessment and Comparison of the International Marketing Course

Abstract

While the early internationalization of business school curricula was essentially in response to corporate needs and expectations, a major instigator of curriculum change was the American Assembly of Collegiate Schools of Business (AACSB). Four general questions were addressed by the AACSB (Nehrt 1981): 1.Why should business schools teach international business and what subject should be taught?2.How should the international dimension of business operations be integrated into business school curricula?3.How should the international dimension be related to international studies in the rest of the university?4.What are the needs for research and instructional material in the field?