Analysis, specification and design of an e-commerce platform that supports live product customization

Abstract

In recent years, the demand from online customers has become a major problem, the variety of choice and the need for them to feel special triggered the desire to customize the products they want to buy. This high customer demand for customized products has been one of the biggest obstacles that companies have encountered. To achieve an adequate response to customer demands, companies need to adopt tools that offer to customers exactly what they want, in other words, allow customers to customize the products they want to buy. This research aims to perceive if using CMS platforms and low-cost software might be a proper solution for enterprises who intend to not only sell their products online, but also want their customers to be able to perform live product customization during their purchase.