Representation and reuse of design knowledge: An application for sales call support

Abstract

This paper presents a Bayesian network representation of the function-behavior-structure (FBS) framework [10], which is used to guide salespersons through conceptual design tasks in lead qualification situations. After we outline the lead qualification situation and state the need of design support for salespersons, a review of the related works shows the necessity for a knowledge representation, which explicitly addresses the uncertainty of design decisions. In the remainder we propose a representation, which is capable of this, and close with an application example for sales call support. © 2011 Springer-Verlag.