On the Evaluation of Propagation Force of New Media for Government Affairs Based on the Theory of Information Acceptance Technology

Abstract

The development of Internet technology and the wide application of new media, such as the Weibo, WeChat or some kinds of new Apps, promoted the construction of new media for government affairs. The decentralized new media for government affairs has weakened the propagation force and influence, therefore, based on the theory of information acceptance, resource integration and cluster communication are the big trends of new media for government affairs. A set of system, which combine with the quantitative and qualitative evaluation, the content supply and user experience assessment, the communication function and efficiency evaluation, can be established to evaluate the clustering propagation force of the new media for government affairs may adjust the communication strategies, accelerate the communication efficiency, enhance the government credibility and promote the construction of service-oriented government.