In cases where market policy instruments (e.g., taxes and quotas) are impractical tools to induce conservation behavior, information campaigns may be a valuable option. We use a difference-in-differences strategy to estimate the effectiveness a signage campaign for inducing paper recycling and reuse behavior in computer labs. We find that the implementation of signage with pro-environment appeals increases the probability of conservation behavior (i.e., recycling or reuse) by approximately 13%, despite the fact that pre-treatment levels of paper recycling and reuse were already at approximately 85%. Our results suggest that pro-environment campaigns can be an effective conservation tool and may be an important policy instrument for policy makers to consider.
CITATION STYLE
Wichmann, B., Luckert, M., Bissonnette, K., Cumberland, A., Doll, C., Gupta, T., & Shi, Y. (2017). Using pro-environmental information to modify conservation behavior: Paper recycling and reuse. Recycling, 2(1). https://doi.org/10.3390/recycling2010005
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