This study relates health care services marketing to culturally sensitive physician’s duties of information disclosure on HIV/AIDS and Cancer. An ethical scale to assess multicultural ethical imperatives of medical residents to information disclosure is developed, validated and checked for convergent, discriminant and nomological validities. Health care marketing implications are discussed.
CITATION STYLE
Mascarenhas, O. A. J., Cardozo, L. J., & Aranha, A. N. F. (2015). A Scale for Assessing Multicultural Ethical Sensitivities to Information Disclosure on Hiv/Aids and Cancer. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 248–255). Springer Nature. https://doi.org/10.1007/978-3-319-17395-5_46
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