Conceptual Bases of Company Competitiveness. Criticism and Development

Abstract

Modern conditions are characterized by an increasing rate of change in all areas of social activity. Explosive development of technologies in the field of information, communications and transport lead to a significant acceleration and complication of all processes, strengthening and increasing information flows, which leads to globalization of all spheres of economy and society. Globalization is one of the most significant factors in increasing competition. Thus, the issues of survival in the competition become the main tasks in a strategic management of the company. Purpose of this work is to study basic views on determining the competitiveness of the company, their systematization, and identification of the basic theoretical provisions that are common to all current approaches of competitiveness. To these provisions the authors include: the basic theory, principle, approach for evaluation and a person determining the level of competitiveness. Theoretical provisions formulated in this way were critically analyzed with the identification of their significant lack—of the consumer in determining the essence of competitiveness. As a result of this research, the authors proposed a new theoretical platform for the formation of the concept of competitiveness, which meets advanced scientific and public views, and based on the theory of sustainable development.