Study of Experience Value Design Method by Movie Prototyping

Abstract

In Human Centered Design (HCD), prototyping is very important. Prototyping is mainly used for verification of functions and design. In addition to this role, movie prototyping is also used for image sharing of products and services. Recently, movie prototyping is used in many companies and projects, but its production method has been hardly clarified. The purpose of this study is to analyze the existing movie prototype and to propose a method of making a movie prototype. In this study, we first analyzed three movies prototyping, Amazon Go, FUJITSU ROBOT FUTURE VISION, OTON GLASS, and extracted six points of descriptions. The extracted points are shape, function, how to use, persona, scene, and feeling. We analyze more movie prototypes based on those six depiction points and propose a method of movie prototyping with experience value design.