Politics, industry, and tourism: The conceptual construction of the blue highway

Abstract

This article contributes to the research on the expansion of the Swedish post-war road network by illuminating the role of tourism in addition to political and industrial agendas. Specifically, it examines the “conceptual construction” of the Blue Highway, which currently stretches from the Atlantic Coast of Norway, traverses through Sweden and Finland, and enters into Russia. The focus is on Swedish governmental reports and national press between the 1950s and the 1970s. The article identifies three overlapping meanings attached to the Blue Highway: a political agenda of improving the relationships between the Nordic countries, industrial interests, and tourism. Political ambitions of Nordic community building were clearly pronounced at the onset of the project. Industrial actors depended on the road for the building of power plants and dams. The road became gradually more connected with the view of tourism as the motor of regional development.