Kualitas Pelayanan Berpengaruh Positif terhadap Kepuasan Pelanggan Café di Kabupaten Garut

Abstract

This study aims to determine how the influence of service quality on customer satisfaction cafe in Garut. The research method used in this research is descriptive method and verification method. The number of samples taken in this study were 97 respondents using a purposive sampling technique, which provides equal opportunities or opportunities for each member of the population in the study. The data analysis used is simple linear regression analysis to test the direct effect of service quality on customer satisfaction. Based on the results of the study that the quality of service has a significant effect on customer satisfaction Cafe in Garut.