Franchise

  • Blair R
  • Lane H
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Abstract

Historically, a right or privilege granted by a sovereign power to conduct various economic activities, franchise today is usually considered to be a contractual form of vertical integration, although it retains many of its former features.

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Blair, R. D., & Lane, H. A. (2016). Franchise. In The Palgrave Encyclopedia of Strategic Management (pp. 1–2). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-349-94848-2_482-1

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