Research in multipoint competition: What do we know and where are we headed?

Abstract

With increasing diversification of product scope and geographical footprint, firms meet each other in multiple markets, and the resulting market overlap influences their competitive interactions. This phenomenon of multimarket competition is a young, yet growing, branch of research often subsumed within the work on competitive dynamics. This chapter reviews the scholarly published work on multimarket competition in the strategic management literature. My focus is to map the development of this field, to delineate the boundaries between multimarket competition and competitive dynamics in general, to elucidate the factors that characterize multimarket competition, and to suggest future research directions.