Adaptive survey design using structural characteristics of the social network

Abstract

The implementation of new methods that increase the quality and effectiveness of research processes became an unique advantage to online social networking sites. Conducting accurate and meaningful surveys is one of the most important facets for research, wherein the representativeness of selected online samples is often a challenge and the results are hardly generalizable. This study presents a proposal and analysis based on surveys with representativeness targeted at network characteristics. Hence, the main goal of this study is to follow the measures’ computed for the main network during survey and focusing on acquiring similar distributions for sample.