Investing in Sales and Marketing Too Early

  • Feinleib D
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Abstract

Many companies move to a high burn rate too quickly, and it’s hard to go back. Sometimes even frugal entrepreneurs wind up spending too much either because they don’t manage the money or are tempted by having money in the bank. This often happens when a...

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APA

Feinleib, D. (2012). Investing in Sales and Marketing Too Early. In Why Startups Fail (pp. 45–56). Apress. https://doi.org/10.1007/978-1-4302-4141-6_4

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