Trust: A multifaceted notion

Abstract

In the era of different crises, there is a great need for trust. Researchers and practitioners have explored the significance of trust. The trust-building process starts with building credibility and reputation at the personal level and is always related to a certain amount of risk. This chapter presents the concept of trust as a multifaceted notion based on a critical literature review and proposes future research in this area. The definitions of trust, its different types and dimensions, and the role of trust in management are described. Finally, conclusions and future directions are proposed.