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‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications

Springer Nature, (2015), 239
DOI: 10.1007/978-3-319-10873-5_135
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Abstract

This study examines the rate of diffusion and acceptance of app technology among mobile phone users; specifically, it studies the effect of strong and weak social ties on the adoption rates of apps among young adults.

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APA

Taylor, D. G., Voelker, T. A., & Pentina, I. (2015). ‘I will if You will’: The Effect of Social Network Ties on the Adoption of Mobile Applications. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 239). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_135

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