Study of Chinese copycatting mobile phones' competitive advantages based on the theory of disruptive innovation

Abstract

In recent years, the rapid rising of Chinese copycatting mobile phones has made mobile phones industry shuffled. As innovative application electronics accordant with national conditions of China, copycatting mobile phones plays a significant role in solving problems of employment and enhancing the local economic development. Therefore, copycatting mobile phones industry should not be totally denied. This paper, based on the disruptive innovation theory, considers the advent of copycatting mobile phones is exactly a disruptive innovation characterized by low-end disruptors, and an analysis of copycatting mobile phones' competitive advantages is made. In the end, the normalized and branding development of copycatting mobile phones is proposed. © 2012 Springer-Verlag.