Research on pharmaceutical e-commerce enterprises: A case study of Jxdyf.com

Abstract

Jxdyf.com, a Chinese pharmaceutical e-commerce company to offer all kinds of medicines, medicine-related information and services, including medicines and chemical reagents, medicine-related services, health information, the pharmaceutical company supply and demand, industry forums, FQA(frequently question answer), and so on, was built in early 2007. Now, Jxdyf.com has above 60 million registered users and offers more than 10,000 kinds of medicine-related merchandise every day. This paper analyzes the running model of Jxdyf.com comprehensively from the perspective of technology, management, capital, operation and cooperation. Based on the analysis and current development trend of e-commerce enterprises, this paper puts forward with some suggestions for Jxdyf.com. © 2011 Springer-Verlag.