Modern Plastics in the Year 2000

Abstract

Modem Plastics and Modern Plastics international, the undisputed leaders in plastics trade publishing globally (77,000 qualified subscribers and approximately 338,000 pass-along readers), are doing even more to help the plastics industry in 2000. We plan to again invest $2.1 million in qualifying and expanding our global circulation. This will guarantee our coverage of the plastic suppliers, processors, and end users that account for 80 percent and more of business and capital expenditures. This is part of the mandate we have fulfilled since 1924---that of providing superior editorial and premier circulation to give the best return for reading and advertising investments.