External Environment Scanning Using Cognitive Agents

Abstract

Very significant process in business organization is an external environment scanning. It is very important for decision makers to have an understanding of the competitive position of the company. Actual and reliable information is particularly important for corporate executives and helps decision makers make quick decisions in response to competitors’ actions. This knowledge will help in increasing efficiency and effectiveness of company functioning. The aim of this paper is to develop a method for external environment scanning by using cognitive agents. The research has been performed on the example of hotel industry. The first part of article presents the state on the art in the field. Next the problem of external environment scanning in hotel industry is presented. The method for environment scanning by using cognitive agent and the research experiment, are presented at the last part of the paper.