Investigation and Research on Public Cognition and Attitude Towards "Metaverse" in Digital Age

Abstract

In the digital era, the metaverse has become a hot topic. The public's perception and attitude toward the metaverse will determine its future development. This paper surveys the form of online electronic questionnaires in order to understand the public's cognition and attitude towards the metaverse in China. It is found that the public's understanding of the metaverse is not deep enough, and access to relevant information is not formal enough. The public's understanding of the concept, technology, and application of the metaverse is relatively shallow. People are eager to bring convenience to social life in the metaverse, but there are also some doubts and concerns. The public generally maintains a rational view of the metaverse and has a relatively good degree of acceptance and expectation of the metaverse. The public's cognition and attitude towards the metaverse have essential reference value for the future development of the metaverse.