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Structural Antecedents of Market, Learning and Entrepreneurial Orientations

Springer Nature, (2015), 190
DOI: 10.1007/978-3-319-11761-4_93
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Abstract

This study proposes a model of organizational structure to strengthen the capabilities and performance of the market, learning and entrepreneurially oriented enterprise. Innovation mediates the effect of structure and cultural orientation on organizational performance.

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APA

Melton, H. L. (2015). Structural Antecedents of Market, Learning and Entrepreneurial Orientations. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 190). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_93

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