Marshall McLuhan once said: “Ads are the cave art of the 20th century.” This statement may be complimentary or insulting, depending on how you look at it. But products cannot and should not rely only on advertising to influence the consumer. We all know there are many other avenues of promotion, such as public relations, direct marketing and product trial.
CITATION STYLE
Meyers, H., & Gerstman, R. (2005). Packaging as a promotional tool. In The Visionary Package (pp. 136–147). Palgrave Macmillan UK. https://doi.org/10.1057/9780230286917_13
Mendeley helps you to discover research relevant for your work.