Relation Between Internal Social Responsibility and Job Satisfaction in Serbian Service Companies

Abstract

Internal social responsibility and its effect on employee behavior in service companies need attention from researchers. Internal social responsibility activities are activities directly related to the employees’ physical and psychological working environment. Employee’s well-being is essential for each company, as it is well-known that employees are one of the most important stakeholders. Employees can be influenced by, but also they can influence on different organizational activities, so they have a key role in achieving organizational goals. It is expected for employees to have opinions about companies’ social responsibility activities, and those opinions always influence their attitudes and behavior. How social responsibility activities impact employee-focused outcomes in service industry context is still unclear, and there is a need for further research. The subject of this research was the relation between internal social responsibility and employees’ job satisfaction in service companies in Serbia. The main goal was to show if there was a positive correlation between internal social responsibility and employees’ job satisfaction. The data were collected using questionnaire and the analysis was done through SPSS. Descriptive and correlation analysis were done. The results showed strong positive correlation between internal social responsibility and employees’ job satisfaction. The contribution of this paper was in suggestions for managers in service companies to carefully plan and develop strategies for internal social responsibility as service industry is often characterized by poor working conditions and workers’ depressions.