PERAN RELIJIUSITAS DALAM MENINGKATKAN NIAT MEMBELI PRODUK ASURANSI MIKRO SYARIAH

Abstract

This study describes the factors which affecting micro society’s intention on purchasing sharia micro insurance. Taking sample at the Koperasi Baytul Ikhtiar Bogor where the entire financing for its participants already protected by sharia credit insurance. This research uses descriptive quantitative approach based on study literature, observation, and quetionaire using the method of  Partial Least Square (PLS) yang which the alternative method of Structural Equation Modeling (SEM). The variable consist of intention as dependent variable and Religiousity with Islamic belief and practice dimension as Independent variable. From these Islamic practice has more affect the micro society’s intention to purchase sharia micro insurance than Islamic Belief.Keyword: micro insurance, sharia micro insurance, religiousity, TPB, SEM PLS