The Importance of an Enterprise Information Management Strategy

Abstract

In today’s world it is difficult for organizations to keep up with the continuously changing market demands. The consumer is an individual and wants a personalized service. Customer loyalty is much harder to keep. This creates a tremendous ­challenge for organizations to keep existing customers and attract new ones. Developments in social media, the exponential growth of data, ever-changing laws and regulations, and the enormous amount of touch points (channels) are examples of the ­continuously changing environment for organizations. Organizations must make choices and not jump on every new development without first mapping the consequences. This requires leadership and the ability to make choices and to ­underpin these choices. These choices and the underpinning are part of an organization’s strategy (Fig. 2.1).