Environmental Policies and Firm Behavior with Endogenous Investment in R & D

Abstract

This study tests the Mehrabian-Russell environmental psychology model in retail settings. The results suggest that store atmosphere, engendered by the usual myriad of in-store variables, is represented psychologically by consumers in terms of two major emotional states--pleasure and arousal--and that these two emotional stales are significant mediators of intended shopping behaviors within the store. The practical value of this approach is that retailers may be better able to explain and predict the effects of in-store changes on shopping behavior. [ABSTRACT FROM AUTHOR]