L’Oréal’s Dilemma: Aligning Beauty Trends With Ethical Goals

Abstract

On January 31, 2017, L’Oréal became a founding member of the Responsible Mica Initiative to combat safety concerns within their supply chain involving the mineral mica. Mica is affordable and holds unique qualities that make it very attractive in the cosmetic industry. However, it has received a lot of negative attention in recent years due to private investigations exposing inconsistencies between the message companies are sending to their customers, and what is actually happening within mining communities. As the leading cosmetic company in the world, L’Oréal’s actions have a large impact on these communities. This case study examines the approach L’Oréal has taken to combat these issues and possible extra steps they could take.